Business signal · Decision support
Catherine Echendu
Data is only useful when it changes a decision.
Before dashboards, I owned the number. Now I build customer, revenue and workforce intelligence that helps teams understand what is changing, what matters, and what action to take.
People data
21,981 employee responses analysed
Commercial pressure
£300k to £600k monthly revenue against £75k target
Decision impact
SLA breaches down from 8 to 3Reporting errors cut 35%
01
Business question
I start with what the team needs to decide.
02
Signal in the data
I find what the data is actually saying.
03
Decision to act on
I turn the evidence into something people can use.
Revenue ownership£300k to £600k monthlyagainst £75k target
FCA-regulatedFintech experience
Evidence stackPower BI · SQLExcel · R
Public sector operationsHandling time down 25%First-call resolution up 30%